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The Buyer’s Journey and Marketing - Interview with Mark Donnigan Startup Marketing Consultant

The Buyer’s Journey and Marketing - Interview with Mark Donnigan Startup Marketing Consultant

February 18, 2023 Category: Blog

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

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Marketing for the B2B Buyer’s Journey - Mark Donnigan Startup CMO

February 18, 2023 Category: Blog

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with the var

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